Overview of Digital Marketing

• What is marketing and digital marketing?
• Understanding Marketing and Digital
• Marketing Process?

Website Creation

• Understanding about Internet , websites ,
• domain , web server , web hosting etc.
• Planning of a website
• HTML Basic
• About CMS and creating website in
• Wordpress

Search Engine Optimization

• What is SEO?
• What are search engines and their
• functions ?
• Understanding traffic , keywords etc.
• Onpage optimization
• Off page optimization

PPC Advertising (Google Adwords)

• Understanding in organic search results
• Introduction to Google adwords & PPC advertising
• Setting up Google adwords account
• Understanding adwords account structure
• Campaigns, Adgroups, Ads, Keywords, etc.
• Types of Advertising campaigns-Search, Display, Video
• Difference between search display campaign

Social Media Marketing

• What is social media
• Understanding the existing social media paradigms & psychology
• How social media marketing is different than others
• Facebook Marketing
• Linkedin Marketing
• Twitter Advertising

Google Analytics

• Introduction to Google analytics
• Understanding Google analytics account structure
• How to set up analytics account
• Hot to add analytics code in website
• How to setup goals
• Importance of funnels

Mobile Web Marketing

• Understanding Mobile Devices
• Fundamentals of Mobile marketing
• Advertising on mobile (App & Web)
• SMS marketing

Adsense Blogging

• What is Adsense
• How to get approved for Adsense
• What is Blogging
• How to Blog
• Wordpress Themes and Plugins

Affiliates

• What is Affiliates
• How to join and Earn with Affiliates
• Top Indian and Worldwide Bloggers
• How ot Earn Money with Blogging

Ecommerce Marketing

• What is Ecommerce
• Top Ecommerce Website around the world
• Ecommerce scenario in India

Google Adword Certification

• AdWords Fundamental
• Search Advertising
• Display Advertising
• Video Advertising
• Shopping Advertising
• Mobile Advertising

Work on Live Project